Commercial leadership,
wired for growth.
Fractional Head of Sales, CCO and CRO roles, plus independent advisory, for broadcast, video, AV and investment-backed businesses. A holistic view across strategy, marketing, product and sales - backed by 20+ years building revenue in broadcast technology, and a trusted network of specialists I bring in when the work calls for it.
Most consultants own one link in the commercial chain. I connect all five - and bring in specialists for the links that need extra depth.
Sales doesn't work in isolation. So I don't either.
Coming in as a fractional Head of Sales, CCO or CRO isn't just about running the sales motion. It's connecting that motion to positioning and marketing, to product strategy and roadmap, and to the business strategy the board is trying to deliver - so growth doesn't stall the moment it hits a boundary someone else owns.
Where the work needs deeper specialist input - brand, demand generation, technical marketing, legal or M&A - I bring in a small, trusted network of partners rather than trying to cover everything myself, or leaving you to find and manage them separately.
Built for a specific set of businesses
Broadcast Technology
Manufacturers and solution providers scaling sales, channel and go-to-market.
Video, AV & Production
Technology and service businesses serving broadcast, video and live production.
Investment Firms
Commercial due diligence and hands-on advisory for portfolio companies.
Business Transformation
Leadership teams navigating growth, restructuring or a new market entry.
Three ways to bring me in
From an embedded fractional leadership role to a focused piece of advisory work - the engagement fits the problem, not the other way round.
Fractional Leadership
Embedded as Head of Sales, CCO or CRO for a set number of days a month - full ownership of the commercial function.
Advisory & Consulting
Independent, project-based advice - go-to-market strategy, commercial due diligence, sales process reviews.
Growth & GTM Strategy
Turning business and product strategy into a commercial plan that gets executed, not filed away.
Thinking about your next commercial hire - or whether you need one at all?
A short conversation is usually enough to work out whether fractional leadership, a piece of advisory work, or something else entirely is the right next step.